The customer question
“What can I see, when can I visit, and will it work for me?” The proposed journey brings exhibitions, opening times, access information, and ticket choices into a clear sequence.
Design decisions worth making.
- Show the exhibition and essential visit information together, instead of burying practical details.
- Make date, time, ticket type, and price explicit before asking visitors to confirm a booking.
- Keep access details and a way to ask for help visible throughout the planning journey.
What we would test
Can a visitor choose a suitable time, understand the full price, find access information, and correct a date before confirming?
We would observe representative visitors completing these tasks, check keyboard and assistive-technology access, and refine the journey around the points of hesitation. This is a validation plan, not a claim that testing has already happened.
From visual language to behavior.
The imagery establishes a recognizable tone. The structure earns its place by helping customers understand their options. The goal is an experience that feels considered and stays understandable when a decision gets complicated.
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